Abstract:

In March 2018, the election campaign was over. During the election campaign, eight candidates fought for the right to become the head of state. Noteworthy is not how the election campaign took place and not who will assume the post of president of the Russian Federation. It is noteworthy what was the role of political advertising during the presidential race. The article examines the role of political advertising, whether there was political advertising in the presidential race in 2018 and how it influenced the election campaign and whether it influenced.

Keywords: political advertising, politics, electoral process, elections, president, technology, appearance